Update: We went back to Noma for the Seafood season. You can read about that here.
Background:
Back in 2015, when Scallionpancake was in its infancy, before we really knew anything about fine dining or the world food scene, we took a trip to Copenhagen because we knew the number one restaurant in the world was there. About a month before that trip, being the idiot that I am, I tried to make a reservation at Noma. Of course, it had been fully booked probably five times over, months before we had even contemplated a trip to Denmark. We had some good meals on that trip, but the whole time it felt like we had the weight of Noma's ghost overshadowing our stay.
Last year, we returned to Copenhagen, this time smarter in our knowledge that you can't just stroll into Noma on a whim, but unfortunate in our timing, as Noma was closed for a complete overhaul of the entire restaurant; however, luckily for us, the Noma team was doing a pop-up under a bridge in Copenhagen that I had smartly booked the moment it became available. You can read about that experience here. It was an amazing meal, our favorite of the whole year, yet it still felt that even though we had a taste of the magic, we hadn't experienced the real thing.
When we decided to spend a month in Europe this summer, I started to devise a plan of how I was going to get a reservation at Noma. I did some background research which basically said: you have less than two minutes to make your reservation, or it's going to be gobbled up faster than a piece of meat being dropped to a pack of hungry wolves. So there I was, on March 5th, a full four months before our trip, frantically refreshing my screen at 9am EST (3pm Danish time), waiting for the Tock reservation system to turn on. Yvonne was on her computer doing the same, and we were on the phone coordinating like Navy Seals praying we could get something, anything, in July. I had a strategy, which was go for a mid-week reservation as those would be less desirable than a weekend reservation. As soon as the website switched to "go," I clicked on Tuesday, July 10th, and magically, a two-person dinner reservation for 5:00 pm was still available. I swooped in on that faster than you can say Smørrebrød, and two minutes and $700 later we had our golden ticket. Scallionpancake was going to Noma! (In case you were wondering, Yvonne was too slow and couldn't get any reservations, even clicking on a week day, so it just shows you how lucky we were to get one).
When you arrive in Copenhagen, it's impossible to miss Noma's influence on the city. There's a long list of former Noma chefs who have opened restaurants, including Relae, Amass, Studio, Geranium, Radio, Sanchez, and many more. The alumni page of Noma reads like a who's who of Copenhagen food royalty, not to mention some of the rest of the world. There is a palpable sense that no matter what restaurant or bar you go to around town, somehow its origin or influence leads back to Noma. In Italy all roads lead to Rome, but in Copenhagen all roads lead you to Noma.
Noma's influence goes even further than the Danish capital. Noma started the local food revolution and foraging food revolution, and its culinary impact is felt globally. René Redzepi, Noma's founder and head chef, is considered the most influential chef in the world. Redzepi is also revolutionary in how he uses social media, often posting behind the scenes videos and pictures that really connect with his followers. The restaurant has received numerous awards, most notably being ranked #1 in the world four times: in 2010, 2011, 2012, and 2014. If I had to put my money on it, I'd bet that in 2019 it regains the number one status yet again.
In late 2016, Redzepi decided to shut down and move the restaurant to a new location in Copenhagen. He felt like the restaurant had become a bit stagnant, and the team needed to innovate even further (read this Bloomberg article for a great chronicling of why Redzepi did what he did). This is a big risk for a chef with an expensive payroll and perennial top five status. The construction and building lasted the entire year of 2017, with Noma doing a pop up in Tulum, Mexico and Under the Bridge in Copenhagen during this time. The new Noma (or Noma 2.0) opened in February and has received nothing but rave reviews from almost every critic around the world including The LA Times, Vanity Fair, The New York Times, GQ, The Guardian, and The Wall Street Journal.